Market Analysis

Microsoft to Introduce AI Devices and Features Prior to Developer Conference

Amos Simanungkalit · 20 May2K Views

Microsoft is set to unveil new hardware and software for consumer devices at an event on Monday at its Redmond, Washington campus. Expected highlights include updated versions of its Surface Pro tablet and Surface Laptop featuring Qualcomm chips based on Arm Holdings' architecture.

This move marks a significant shift from Intel's longstanding dominance in the PC market. Qualcomm's Snapdragon X Elite chips, featuring a neural processing unit for AI applications like Microsoft's Copilot software, underscore the company's push into AI-driven technologies.

The event, scheduled just ahead of its annual developer conference, will be attended by journalists and analysts in person but will not be live-streamed. Microsoft aims to strengthen its position in consumer AI tools, leveraging its partnership with OpenAI, the creator of ChatGPT, to stay ahead in AI innovation compared to rivals like Alphabet.

Recently, both OpenAI and Google demonstrated advancements in AI voice technologies, highlighting the intense competition in this field. Apple's success with custom Arm-based chips for Macs has also spurred changes in the PC industry, prompting Microsoft to collaborate with Qualcomm on Arm-based Windows devices since 2016.

Paraphrasing text from "Reuters" all rights reserved by the original author.

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